Kopp's has daily special flavors in addition to the standard vanilla and chocolate. It's best eaten right there at the custard stand. You can take a pint or quart of custard home or order it online to be shipped in dry ice, but it just won't be the same after having been frozen solid. I always know that the other people at Kopp's are having as much delicious fun as I am. And the social dimension of eating custard is one of my favorite things about it. It demands that people go out for custard and eat it at a custard stand instead of their own kitchens. This might sound like an inconvenience but it's actually a kind of blessing. Because it has to be served soft, custard doesn't keep well in the freezer. Unlike soft-serve custard tastes like dairy, not like artificial ingredients or shortening, and also unlike soft-serve custard is dense rather than airy.
Here you see the vanilla oozing out of the machine and into a tub ready for serving. It is soft like soft-serve, but the two are worlds apart. Custard isn't so much scooped as smushed into a cone or cup. But it also requires that it be served at a higher temperature and thus at a softer texture. This gives it a richer, creamier, smoother mouthfeel. Most significantly, custard is higher in fat.
The differences between custard and regular ice cream are several. (Kopp's also serves burgers and fries-as we approached the location in Greenfield today the whole parking lot smelled strongly like onion rings-but I don't like fast food burgers so I can't say if they're good or not. If we should move away from Wisconsin one of these days, I will miss the custard more than any other local food.
Kopps flavor license#
Frozen custard is a regional specialty of Wisconsin (though it can be found elsewhere around the country), an apt creation for a place that puts "Dairyland" on its license plates. I love my own ice creams, but none are anywhere near as good as this stuff. I’ve been eating at Kopp’s since I was a little kid and the fact that their menu hasn’t changed much at all between then and now (aside from the two featured custard flavors that change each day) just proves that they’re definitely doing things right.Frozen custard is the acme of Wisconsin eating, and the best custard is to be found at Kopp's. I was there on my lunch break so I also ordered a cheeseburger and some onion rings to go with my custard and those were great as usual. Out of all the custard flavors I’ve eaten at Kopp’s over the years this was easily one of my favorites. At first it just looked like they mixed chunks of pancakes with regular vanilla custard, but it turns out that they actually made a maple syrup flavored custard, so you could taste the syrup in every single bite. I wasn’t sure quite what to expect when I saw it listed on their menu as one of the flavors of the day, but I’m glad I ordered a scoop. I’m not going to get into a debate about who has the best frozen custard in Milwaukee because if you ask three different people you’ll probably receive three different answers, but each of those three people will also probably agree that Kopp’s is one of the best, and that’s where I got this maple syrup and pancake frozen custard. I always though it was crazy when New Yorkers would talk about how New York style pizza just isn’t as good when you order it anywhere else, but that’s exactly the same way I feel about custard. I feel sorry for people who haven’t had the chance to experience real Midwestern frozen custard.
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